From Noodles to Nodes: Asian Food Company Adds Bitcoin to Treasury

DDC Enterprise, a multi-brand Asian food company listed on the NYSE, has acquired 21 bitcoin worth $2.28 million through a share exchange involving 254,333 Class A shares.
This marks the first step in its plan to accumulate 5,000 BTC by mid-2027 as part of a broader corporate treasury strategy. The company aims to complete the first 100 BTC phase within days and reach 500 BTC in six months, supported by a dedicated crypto advisory team.
CEO Norma Chu, the first female founder of a U.S.-listed firm to adopt a Bitcoin-only treasury, views bitcoin as a long-term store of value and hedge against macroeconomic risk. Despite posting strong 2024 results, including a 33% revenue jump to $37.4 million, DDC shares fell over 12% after the announcement.
Clever Robot News Desk 26th May 2025