Fox Corporation Harnesses Polygon Blockchain for Cutting-Edge Verification System in Media Empire
Fox Corporation has partnered with Polygon (MATIC) to introduce a groundbreaking protocol for media authenticity.
Polygon Labs collaborates with the media giant to launch Verify. Utilizing blockchain transparency to validate the identity and authenticity of media content in the era of artificial intelligence (AI) and deepfakes. The newly announced Verify system, built on Polygon PoS, allows publishers to register and cryptographically sign content on-chain, enabling consumers to identify trusted sources through the Verify Tool. Since its closed beta launch on August 23, coinciding with the Fox News GOP debate. Over 89,000 pieces of content from Fox News, Fox Business, Fox Sports, and Fox TV affiliates have been signed to Verify. In response to the challenges posed by AI-generated content. Verify establishes a blockchain infrastructure to transparently verify the integrity of such media.
Developed in-house by the Fox Technology team. Verify leverages Polygon PoS for its speed, ease, and cost-effectiveness in transactions. This technology assures readers of the origin of articles or images. Fostering trust in the content’s source. Furthermore, Verify establishes a technical bridge between media companies and AI platforms, creating new commercial opportunities through smart contracts for content access. Polygon emphasizes that Verify is open-source, providing a tool for both individuals and corporations. To verify content validity.
Clever Robot News Desk 10th January 2024
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