Bugatti and Asprey Collaborate on Exclusive Bitcoin-Inscribed Collection
Bugatti, the renowned car maker, and luxury goods company Asprey have teamed up to create a one-of-a-kind collection of eggs. This exclusive Asprey Bugatti Egg Collection will be the first ever collection by two luxury brands that uses a state-of-the-art technique of inscribing digital content on the Bitcoin blockchain. This innovative technology ensures the artwork will last indefinitely.
Each egg in the collection has been meticulously crafted using Asprey Studio’s cutting-edge production techniques and materials. The eggshell of the Royale Edition will be made from carbon fiber and intricately crafted into the perfect egg shape during a long and complex process. The surface of the egg features a “Dancing Elephant” motif, recreated in perfect detail from one of Rembrandt Bugatti’s original sculptures. This work of art adorned the bonnet of the Bugatti Type 41 Royale, renowned as the most luxurious car ever created.
This collection pushes boundaries on a production level and generative art coded by strategic partner and Bitcoin experts Metagood, using the equation of the egg shape of the actual sculpture as an NFT in Bitcoin, is a new form of expression and art in itself, said Ali Walker, Chief Creative Officer at Asprey Studio.
Wiebke Ståhl, Managing Director at Bugatti International, explained that the creation of the Asprey Bugatti Egg Collection is a tribute to the brand’s history and the creations of Ettore. Designed with a pioneering spirit and attention to detail, these pieces reflect Bugatti’s revered reputation throughout the world.
Clever Robot News Desk 7th April 2023