Brazil’s Meliuz Makes Bold Move with 274 BTC Treasury Purchase
Meliuz, a leading Brazilian cashback company, has become the first publicly traded firm in Brazil and Latin America to adopt a Bitcoin treasury strategy.
Following shareholder approval, the company purchased 274.52 BTC for $28.4 million, bringing its total holdings to 320.2 BTC. This move is part of a broader plan to allocate 10% of its cash flow to Bitcoin as a hedge against inflation. CEO Israel Salmen emphasized the strategic shift mirrors trends seen in the U.S., aiming to strengthen financial resilience. Meliuz’s stock has since hit its highest level since April 2022, reflecting growing investor interest.
Clever Robot News Desk 17th May 2025
