Bitcoin on the Balance Sheet: A New Era for Corporate Finance
Bitcoin advocate Pierre Rochard, CEO of the Bitcoin Bond Company, believes corporate bitcoin adoption could spark a major shift in global finance.
He argues that companies prioritizing bitcoin accumulation over reinvestment may trigger falling input costs, making holding BTC as profitable as running operations. Rochard outlined a progression where firms move from saving profits in BTC to fully converting into bitcoin treasury companies—similar to MicroStrategy’s approach.
Though critics cite volatility, advocates highlight bitcoin’s fixed supply and inflation resistance as compelling reasons for long-term corporate adoption.
Clever Robot News Desk 19th May 2025
