Bitcoin: Canada’s Goodfood’s Bold Strategy Against Rising Inflation
Goodfood Market Corp., a leading Canadian online grocer, has adopted a bitcoin treasury strategy to combat inflation and protect shareholder value.
The company invested $1 million in bitcoin via a spot ETF and plans to allocate future excess cash flows to expand its holdings. Goodfood’s CEO, Jonathan Ferrari, emphasized that bitcoin offers a hedge against the Canadian dollar’s declining purchasing power, which has dropped 23% in five years. This bold move aligns Goodfood with other firms embracing digital assets to navigate economic instability and preserve long-term value.
Clever Robot News Desk 18th January 2025
