Airdrops Proven Effective in Attracting Crypto Users, New Research Finds

A MEXC study reveals that airdrops now drive 35% of new user registrations on its platform, surpassing both referral programs and organic sign-ups.

Airdrops, which have gained significant traction in regions with limited banking access, are also becoming a key tool for financial inclusion. The Commonwealth of Independent States (CIS) leads in airdrop participation, followed by Southeast and South Asia. While 76% of users who join through airdrops stay on the platform, 18% become active traders with an average daily trading volume exceeding $58,000.

However, some users quickly sell their tokens, prompting projects to introduce new engagement measures to reward long-term involvement. Airdrop activity remains high in diaspora-heavy countries like the Philippines and Pakistan, though interest has waned in Africa and Latin America.

Clever Robot News Desk 24^th April 2025