2024 Update: How Merchants Are Embracing Cryptocurrency
Merchants are rapidly adopting cryptocurrencies like Bitcoin and Ethereum, signaling a shift towards digital currency payments.
This trend began with major companies like Overstock and Microsoft accepting Bitcoin, and has surged since 2023. A recent survey shows 64% of merchants report significant customer interest in crypto payments, with 83% expecting this interest to grow. Key drivers include meeting evolving customer preferences, expanding market reach, reducing transaction fees, and mitigating fraud risks.
Despite regulatory and integration challenges, the adoption spans various sectors, including retail, travel, luxury goods, and digital services, reflecting crypto’s growing mainstream acceptance.
Clever Robot News Desk 18th June 2024
