User Radar by Addressable Aims to Revolutionize Web3 Audience Targeting

Addressable has launched User Radar, a dashboard tool that helps Web3 marketers turn anonymous website traffic into targeted leads by analyzing onchain and offchain activity.

It tracks wallet balances across seven blockchains, monitors wallet activity, and segments high-value users for precise retargeting. The tool also merges on-site behavior with public wallet transactions and supports multi-ad network retargeting, enabling ads on both mainstream and crypto-focused platforms. CEO Tomer Sharoni says User Radar empowers marketers to craft impactful campaigns tailored to specific communities, boosting revenue potential.

Clever Robot News Desk 14^th August 2025