Meta, Coinbase & Kraken Race to Build Crypto Superapps for Payments and Trading

Meta, Coinbase and Kraken are accelerating development of all-in-one crypto superapps that combine payments, trading, wallets and Web3 features to attract mainstream users.

Meta is expanding digital wallet capabilities and exploring deeper crypto integrations across its apps, while Coinbase and Kraken are enhancing user experiences with broader asset access, fiat-on/off ramps, and seamless trading interfaces to compete in the evolving digital finance ecosystem.

This competition reflects a broader industry push to make crypto more accessible to everyday users by unifying key financial functions into single mobile platforms. Superapps could lower barriers to entry for new adopters and drive higher engagement by enabling payments, DeFi access and investing tools all in one place, signaling an important shift in how people interact with digital assets.

Clever Robot News Desk 27^th February 2025