Lacoste Unveils Virtual Summer Store with Exclusive NFT Pass Features
Apparel brand Lacoste is launching a virtual store for the summer, developed by Emperia, a retail technology developer.
The digital store offers an immersive retail experience combined with exclusive elements for Lacoste’s UNDW3 NFT pass holders. Customers can explore the store through Lacoste’s e-commerce platform, entering through the brand’s iconic crocodile mouth.
The virtual boutique features pieces from the summer apparel collection and includes a crocodile-themed scavenger hunt game. Holders of Lacoste’s UNDW3 tokens gain access to an underwater VIP space where they can purchase exclusive UNDW3 apparel, each with a digital twin NFT and an augmented reality feature. Emperia’s previous work with Lacoste won a Webby Award.
The brand’s UNDW3 loyalty program includes interactive games and fashion design challenges, allowing members to earn rewards and win prizes like a week in Paris or a social media campaign representation.
Clever Robot News Desk 30th July 2023
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