Illegal Gambling Ads Set to Overtake UK Market by 2028, Raising Regulatory Concerns
Unlicensed gambling operators are projected to surpass regulated firms in UK advertising spend by 2028. Marking a significant shift in the market.
Illegal platforms could exceed £1 billion in ad spending, while licensed operators are expected to reduce budgets due to stricter regulations and declining returns. This surge is driven by offshore operators aggressively targeting UK users through digital channels such as search and social media. As a result, the industry is becoming increasingly divided. With growth largely coming from unregulated players rather than licensed businesses.
Experts warn this trend poses serious risks, as illegal operators are not subject to consumer protection standards or regulatory oversight. The situation is likely to intensify pressure on authorities to take stronger action against the black market before it further disrupts the industry.
Clever Robot News Desk 24th April 2025
